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    Meezan Bank Ltd
Case Studies


The leading and pioneer Islamic Bank in Pakistan, Meezan Bank Ltd hired our services to create favorable awareness regarding Islamic Banking in general and Meezan Bank in particular.


Being the pioneer of introducing the Islamic Banking in Pakistan, Meezan Bank Ltd wanted its leading and pioneering role to be recognized by all concerned quarters. The objective was to create awareness about Islamic Banking and attract the masses towards world class banking services with added advantage of being Sharia compliant.


We applied all possible PR tactics to generate maximum possible results for Meezan Bank that includes:

Press Releases
Exclusive Stories
Press Conferences
Media tours
Media monitoring, analysis and research etc


In 2009 alone, we have managed to produce following results for Meezan Bank:

Client Total News Clippings Print Media coverage Electronic Media coverage Total Value in PKR
Meezan Bank 1,083 19,527 Col/Cm 272 Minutes PKR: 35.3 Million

This coverage in Print and Electronic Media includes, Dawn, The News, Business Recorder, The Nation, Daily Times, Financial Daily, Jang, Express, Nawai e Waqt, Khabrain, Pakistan, CNBC, Dawn News, GEO Tv, AJJ Tv, Business Plus, News1, ARY, Samaa and Waqt etc.

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