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Introduction
The leading and pioneer Islamic Bank in Pakistan,
Meezan Bank Ltd hired our services to create
favorable awareness regarding Islamic Banking in
general and Meezan Bank in particular.
Objectives
Being the pioneer of introducing the Islamic Banking
in Pakistan, Meezan Bank Ltd wanted its leading and
pioneering role to be recognized by all concerned
quarters. The objective was to create awareness
about Islamic Banking and attract the masses towards
world class banking services with added advantage of
being Sharia compliant.
Tactics
We applied all possible PR tactics to generate
maximum possible results for Meezan Bank that
includes:
Press Releases
Exclusive Stories
Interviews
Articles
Press Conferences
Seminars
Conferences
Media tours
Media monitoring, analysis and research etc
Results
In 2009 alone, we have managed to produce following
results for Meezan Bank:
|
Client |
Total News
Clippings |
Print Media
coverage |
Electronic
Media coverage |
Total Value
in PKR |
| Meezan Bank |
1,083 |
19,527 Col/Cm |
272 Minutes |
PKR: 35.3
Million |
This coverage in Print and Electronic Media
includes, Dawn, The News, Business Recorder, The
Nation, Daily Times, Financial Daily, Jang, Express,
Nawai e Waqt, Khabrain, Pakistan, CNBC, Dawn News,
GEO Tv, AJJ Tv, Business Plus, News1, ARY, Samaa and
Waqt etc.
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