Introduction
Takaful is an alternative risk-mitigating concept to conventional insurance. Qatar-based investment initiative, Pak-Qatar Takaful Group includes Pak-Qatar Family Takaful Ltd & Pak-Qatar General Takaful Ltd. Having commenced its operations in 2007, Pak-Qatar Takaful Group hired our services to launch their company as well create Media’s support to help them in their overall marketing objectives.
Creating favorable awareness regarding Islamic Insurance Takaful was a daunting task as people were completely unaware of existence of such financial products and their benefits.
Objectives
Since Pak-Qatar Takaful Group was new is Pakistani financial sector and market was also not familiar with their products and their presence, the real objective was to create maximum media endorsements to create brand recall and awareness of their products and services.
Tactics
We applied all possible PR tactics to generate maximum possible results for Pak-Qatar Takaful Group that includes:
- Press Releases
- Exclusive Stories
- Interviews
- Articles
- Press Conferences
- Seminars
- Conferences
- Media tours
- Media monitoring, analysis and research etc
Results
In 2009 alone, we have managed to produce following results for Pak-Qatar Takaful Group:
| Client | Total News Clippings | Print Media coverage | Electronic Media coverage | Total Value in PKR |
| Pak-Qatar Takaful Group | 648 | 13,572 Col/Cm | 487 Minutes | PKR: 39.4 Million |
This coverage in Print and Electronic Media includes, Dawn, The News, Business Recorder, The Nation, Daily Times, Financial Daily, Jang, Express, Nawai e Waqt, Khabrain, Pakistan, CNBC, Dawn News, GEO Tv, AJJ Tv, Business Plus, News1, ARY, Samaa and Waqt etc.