Introduction
A subsidiary of Pakistan Industrial Development Corporation, Pakistan Gems and Jewellery Development Company is a non-profit public/private entity created for the development and uplift of the Gems and Jewellery industry in Pakistan.
PGJDC hired our services to create awareness about its objectives and initiatives so that the benefits of its projects and trainings could reach to whole country.
Objectives
Since the aim of PGJDC was to develop and improve the Gems and Jewellery sector, creating the awareness about its objectives, initiatives, projects and target was indeed very important to keep all the stakeholders updated and on board. Media being the most important and effective tools to reach out the masses was used to involve all the stakeholders in PGJDC’s initiatives.
Tactics
We applied all possible PR tactics to generate maximum possible results for PGJDC that includes:
- Press Releases
- Exclusive Stories
- Interviews
- Articles
- Press Conferences
- Seminars
- Conferences
- Media tours
- Media monitoring, analysis and research etc
Results
In 2009 alone, we have managed to produce following results for PGJDC:
| Client | Total News Clippings | Print Media coverage | Electronic Media coverage | Total Value in PKR |
| PGJDC | 1,130 | 21,730 Col/Cm | 165 Minutes | PKR: 32.3 Million |
This coverage in Print and Electronic Media includes, Dawn, The News, Business Recorder, The Nation, Daily Times, Financial Daily, Jang, Express, Nawai e Waqt, Khabrain, Pakistan, CNBC, Dawn News, GEO Tv, AaJ Tv, Business Plus, News1, ARY, Samaa and Waqt etc.