Introduction

Takaful is an alternative risk-mitigating concept to conventional insurance. Qatar-based investment initiative, Pak-Qatar Takaful Group includes Pak-Qatar Family Takaful Ltd & Pak-Qatar General Takaful Ltd. Having commenced its operations in 2007, Pak-Qatar Takaful Group hired our services to launch their company as well create Media's support to help them in their overall marketing objectives.

Creating favorable awareness regarding Islamic Insurance Takaful was a daunting task as people were completely unaware of existence of such financial products and their benefits.

Objectives

Since Pak-Qatar Takaful Group was new is Pakistani financial sector and market was also not familiar with their products and their presence, the real objective was to create maximum media endorsements to create brand recall and awareness of their products and services.

Tactics

We applied all possible PR tactics to generate maximum possible results for Pak-Qatar Takaful Group that includes:

Press Releases
Exclusive Stories
Interviews
Articles
Press Conferences
Seminars
Conferences
Media tours
Media monitoring, analysis and research etc

Results

In 2009 alone, we have managed to produce following results for Pak-Qatar Takaful Group:

This coverage in Print and Electronic Media includes, Dawn, The News, Business Recorder, The Nation, Daily Times, Financial Daily, Jang, Express, Nawai e Waqt, Khabrain, Pakistan, CNBC, Dawn News, GEO Tv, AJJ Tv, Business Plus, News1, ARY, Samaa and Waqt etc.

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