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Introduction
A subsidiary of Pakistan Industrial Development
Corporation, Pakistan Gems and Jewellery Development
Company is a non-profit public/private entity
created for the development and uplift of the Gems
and Jewellery industry in Pakistan.
PGJDC hired our services to create awareness about
its objectives and initiatives so that the benefits
of its projects and trainings could reach to whole
country.
Objectives
Since the aim of PGJDC was to develop and improve
the Gems and Jewellery sector, creating the
awareness about its objectives, initiatives,
projects and target was indeed very important to
keep all the stakeholders updated and on board.
Media being the most important and effective tools
to reach out the masses was used to involve all the
stakeholders in PGJDC's initiatives.
Tactics
We applied all possible PR tactics to generate
maximum possible results for PGJDC that includes:
Press Releases
Exclusive Stories
Interviews
Articles
Press Conferences
Seminars
Conferences
Media tours
Media monitoring, analysis and research etc
Results
In 2009 alone, we have managed to produce following
results for PGJDC:
|
Client |
Total News
Clippings |
Print Media
coverage |
Electronic
Media coverage |
Total Value
in PKR |
| PGJDC |
1,130 |
21,730
Col/Cm |
165 Minutes |
PKR: 32.3
Million |
This coverage in Print and Electronic Media
includes, Dawn, The News, Business Recorder, The
Nation, Daily Times, Financial Daily, Jang, Express,
Nawai e Waqt, Khabrain, Pakistan, CNBC, Dawn News,
GEO Tv, AaJ Tv, Business Plus, News1, ARY, Samaa and
Waqt etc.
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